What is Brahmotsavam
Brahmotsavam is a temple's grand annual festival. The Sanskrit name means "the festival of Brahma": tradition regards Brahma, the creator, as conducting the celebration. It is also called mahotsava . At Tirumala, Brahma is believed to have worshipped Lord Venkateswara at the festival.
At Sri Lakshmi Narasimha Swamy Temple, Yadagirigutta, the annual Brahmotsavam of Lord Lakshmi Narasimha runs for eleven days. In 2025 it ran from 1 to 11 March.
The temple also lists a Brahmotsavam service that devotees can take for one day, three days, seven days or ten days.
The eleven days at Yadagirigutta
As reported for the 2025 festival
- The opening. The priests perform Ankurarpana (the sowing of sprouts), worship of Vishvaksena, the Lord's commander, and the recitation of Swasti Vachanam. A protective thread (raksha bandhanam) is tied.
- The flag. The flag is hoisted (dhwajarohanam), formally inviting the deities to preside over the festival.
- The adornments. On the days that follow, the Lord is adorned in a different form each day, with sevas for devotees.
- Edurukolu. A traditional ritual held the day before the wedding.
- The kalyanam. The celestial wedding of the Lord and Lakshmi.
- Garuda. The Lord, adorned as Sri Maha Vishnu, is taken in procession through the temple streets on Garuda.
- The chariot. The rathotsavam, when the Lord is drawn through the streets in a great chariot.
- The close. Sahasra Ghatabhishekam, the Lord's bath with a thousand pots of water.
What devotees seek
Brahmotsavam is the temple's fullest celebration of the Lord, and devotees take part in it as an act of devotion and celebration. Choosing one, three, seven or ten days lets a devotee mark the occasions that matter most: a birthday, an anniversary, a vow fulfilled, a family's thanks.
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